£1,000 Loyalty Offer


£1,000 Loyalty Offer


Innovative technology, enhanced dynamics, seamless interaction: the 1 is the perfect companion – and it's now available to test drive at North Oxford BMW!

The brand new 1 Series is now also available with a £1,000 loyalty contribution for existing BMW owners until 31 October 2019*.

The new 2019 BMW 1 Series has been re-designed with a new sport look. The BMW 1 Series has evolved to a more expressive look and feel, and with this comes a new flowing silhouette that is complemented by a reimagined Hofmeister kink.

Thanks to the new front-wheel drive system, The 1 comes with more head space, leg space and boot space than previous models.

The new 1 offers drivers an enhanced digital experience. Its 5.1-inch Black Panel Instrument Cluster and new larger 8.8-inch Control Display allow for effortless and intuitive decision making. Add to this, iDrive controller, touch and voice commands, and Comfort Go (keyless ignition) for even greater convenience.

To discover more about the new 1 Series, arrange a test drive, or to find out more about our loyalty offer get in touch today, or call in and see us.

Terms and Conditions

*Applies to new vehicles ordered and registered between 01/10/19 and 31/10/19 (subject to availability). Retail customers only. You only need to have a BMW in your household and it doesn’t have to be traded in.